One of the key departments in Julphar, closely monitored by the Chief Executive Officer on day-to-day basis, The Marketing Department has been the Lynch Pin that keeps Julphar connected to the world of Pharmaceutical Marketing. Considering its diversified roles, the marketing departments can be rightly accredited as solely responsible for the Growth that has been achieved by Julphar over the years. Medicines need to be manufactured to the precise formula, more importantly these should be marketed properly due to their nature. Julphar has concentrated a good deal of its energies on the marketing department. It has developed a very strong and efficient marketing division over the years as a part of it's overall marketing strategy.

Julphar has established a very strong network of marketing offices in over 45 Countries and is expanding into more number of companies. With over 400 Employees, this department has been the link between research activities and potential markets. Due to its strategic importance, this department is under the direct supervision of Chief Executive Officer along with the Marketing Director.

Of the various roles played by the marketing department, prime responsibilities are

÷ Identification of new products and assesses the market potential
÷ Conduct pre-launch studies and feasibility studies
÷ New market exploration and strategy preparation for market penetration
÷ Arrangement of scientific seminars and educational programmers for pharmacists and doctors of different specialties.
÷ Formulation of overall marketing strategy for the company

It has been the continuous endeavor of the department to promote Julphar products across the markets within the boundaries of ethical marketing practices. And Julphar has been successful in its endeavor.